So R.T. Henderson and I are working toward creating a business card that utilizes their new logo. They are insisting on scripty, Victorian fonts with photos of a very modern kitchen, greens that clash with the green in their logo, and they want their Victorian font in burgundy... In burgundy and inside of a white box on top of the photo... They also want the format vertical on one side of their card and horizontal on the other... REALLY?!? I'd laugh if I didn't feel like banging my head against my laptop.
I really wish I could present my ideas to them so I can explain why having a specific, limited pallet of fonts and colors is very important to a company's identity. You want customers to associate you with a particular group of fonts and colors, it makes it easier for them to recognize you and separates you from other companies.
That's nitty-gritty. But seriously, I thought everyone knew how to match colors at least! Burgundy + Global Green + Lime Green = NAZTY!
It's little things like this that make me wish that I actually had written contact (at the very least) with the clients that I get to do creative design for. I'd absolutely love to sit down with them over a cup of coffee and go over proofs with them, explaining why I made versions of their card that didn't follow any of their directions but utilized the images and text they gave me. About why using the logotype is better than using a random swishy font to write their company name. And why one should use only one green at a time.
Maybe if I work on my bosses a little, they'll actually let me start sending out proofs so I can write all of these comments diplomatically in an email. I'm really good at being diplomatic when I am trying to persuade people to make good design choices.
That, and they usually end up going with my original suggestions anyway! Why can't we just listen to me the first time?
Oh clients... I love you, but you're silly.
Oh, and we have a vinyl cutter here at work. Life Seed stickers are SO happening! And others, maybe Ouroboros and Life Tree strips.